Ivan Larco
4 STEP

Custom Marketing

Having a rock solid Marketing Plan is critical when selling your home. Our 4 Step Comprehensive Marketing Plan includes a list of 126 items that we do for all of our seller clients. We are on a mission to give all of our clients A Five Star Real Estate Experience™ and we believe that excellent marketing is not just optional, it’s essential to achieving optimal results.

STEP 1

Curb Appeal

We want to ensure that your property gets maximum attention in print, online and everywhere else it appears. We meet with our seller clients before going on the market to discuss staging and to prepare for the photoshoot. Then, our talented photographer will take amazing photographs which will be expertly retouched. These stunning final images will be used for marketing your home to thousands of potential buyers.

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Preparation

First impressions matter with potential buyers. We work to tidy, repair and un-clutter your home.

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Staging

We stage your home beautifully, making the property appeal to as many potential buyers as possible.

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Photography

Professional photos will draw more attention to your listing and bring more clicks by potential home-buyers.

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MLS Listing

We write effective listing descriptions that tell a story of your home and make your property to stand out. 

Step 2

Online Marketing

Potential buyers start their home-search online. Our innovative approach includes a dedicated property website with SEO, targeted social media Ads on Facebook, Instagram, Twitter, LinkedIn, Google+ and YouTube, email campaigns, International MLS Syndication and much more.

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Social Media

We promote properties on our Social Media Accounts which are highly competitive with organic followers.

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Websites

Our property websites are custom built and include a gallery, map, property details and powerful SEO.

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Email

Our email campaigns are sent to our exclusive data base of buyers who are ready to purchase NOW.

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Syndication

We joined the nation's premier network for Global Online Syndication of your property Worldwide.

Step 3

Print Marketing

Our Print Marketing truly showcases your home with stunning photography and beautiful, eye-catching graphics. Our Graphic Designer creates custom property brochures, direct-mailers and promotional flyers that will really set your listing apart from the competition and generate serious interest from potential buyers.

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Brochures

Our property brochures are printed on beautiful, glossy paper for the absolute best presentation.

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Flyers

Potential home buyers will be sure to hang on to our beautifully designed open house flyers.

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Invitations

Our open house invitations are perfect for building a “buzz” for your upcoming open house.

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Direct Mailers

Our direct mailers feature your new listing in beautiful detail, reaching thousands of potential home buyers.

Step 4

Pursuing Buyers

We actively pursue buyers through open houses, broker only events, promotion of property at company meetings, personally calling on our data base of buyers and more!

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Signage

Our team puts out Eye-catching Signage to ensure maximum traffic to your listing and Open House Events.

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Broker Events

We hold Exclusive Broker Events where many local agents tour your listing as soon as it comes on the market.

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Open Houses

Open Houses can effectively maximize the exposure of your property to neighbors and passerby's. 

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Network

We use our Personal Network to reach out to local agents to show your listing to their buyers.

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