Proper Pricing is Imperative when Selling Real Estate.

Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into Comparable Properties, Years of Listing Experience and the Status of the Current Market. What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Overpricing is a Dangerous Mistake.

An agent has NO control over the market, only the marketing plan. Never select an agent based on price. There is no "exact price" for real estate. I don't tell you what I think your home is "worth". The market determines value. Home values are always changing with varying market conditions. The right price should:


Attract Multiple Buyers and Offers.


Allow You to Earn the Most Money Possible.


Help You Sell as Quickly as Possible.


Price is the number one factor that Buyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the amount of offers submitted and the offering price NOT sentimental or perceived value. Overpricing, which could lead to the house sitting on the market for a long period of time causing buyers to think that there is something potentially wrong with the house, is a common mistake that can cost you in the end. Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.


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